telaranaPROMOTION
Explore the detailsHELP THE RIGHT PEOPLE FIND YOU
We connect positioning, content and the path to an enquiry. Every channel has a purpose and every hypothesis can be tested
(01)Content has no shared goal
(02)Traffic does not turn into enquiries
(03)It is unclear which channels work
THE PROJECT HANDOFF
WHAT YOU TAKE AWAY
We agree on specific deliverables and features before work starts. Here is a possible handoff for this direction.
- (01)
A communication plan
Audience, offer, channels and priorities in one practical working document.
- (02)
Launch materials
An agreed set of copy, visuals and landing pages for the campaign.
- (03)
A measurement plan
Analytics events and evaluation criteria: what we measure and how we decide what to change.
A new menu launch
Offer campaign materials menu page order enquiry analysis
One possible workflow, adapted to your business